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COMMUNICATE. CONNECT. INSPIRE.

 

 

I'm Dan. 

 

I'm a Creative Director for Live/Virtual Events and Communications.

 

My passion: Connecting hearts and heads to stories.

Covid Era Creative includes directing a safety-compliant, hybrid live/virtual wedding for 25 guests on a Harlem rooftop with 300 Zoom guests, Broadway performers and Muppets.

 

I’ve led creative and copy for events across all different industries: healthcare, consumer, marketing, academia and theatre.

Let's make something beautiful.

MY WORK

Sample bites of delicious content

EVENT CREATIVE

How do you muster the moxie of a Pharmaceutical Sales Team? Immerse them in an adventure that broadens their view. 

At this Sales Meeting, attendees learned to navigate each crag and crevasse of a rough market in National Park-themed general session and breakout rooms.

EVENT CREATIVE

These little guys wandered into a Big Pharma National Meeting and amped up the joy.  

Customizable Mini Trailblazers became perfect companions for activations and attendee photo ops.  

COPYWRITING: HEALTHCARE VIDEO

Client names have been changed to protect the delighted.

Redacted Video Script and Creative Treatment

This video drew on the experience of team members at a leading Medical Device company who'd been walking the walk of the PharmaCo mission.  

 

Short, pithy statements from 20 different people were fused together to create long, unbroken phrases that unified into a rallying cry for the whole team.

 

The screen came to life with a graphic:  “Be PharmaCo”.

 

We are

 

We are

 

We are PharmaCo.

 

We see opportunities…

…where others do not.

We innovate…

…to change lives.

We are…

…compassionately courageous…

…trusting…

…trustworthy…

…and trusted.

We can be…

…patient-forward…

…leaders in the field…

…by increasing acceptance of Tumor Treating Fields.

 

A slight music shift and we saw a group of interview snip its; teammates expressing their excitement for the unlimited future in store for PharmaCo.

MARKETING MATERIALS

Instagram and LinkedIn content written for an NYC Corporate Events and Communications Agency

Click on the symbols below:

Video (FYI: No sound)

Article

DAN
LAWLER
  • LinkedIn

      Thoughtful Creative that Drives Results

Contact Me

Pitch Deck Writing, Copywriting, Video Scripting and Direction, Live/Virtual Event Production, Stage Direction, Music Direction

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