What I've been up to

Dan Lawler

Multi-award winning Creative Director/Copywriter with 10 years of experience across corporate, academic and theatre. With a foundation in the arts, has created experiences spanning industries and verticals including Healthcare, Retail, Consumer, and Higher Learning. 

Compassionate leader. Fun, fresh and friendly collaborator with a let’s-make-a-difference mission. The objective is always to connect hearts and heads to stories. 

Agile creative thinker with easy facility to translate client needs into creative solutions.  Open ears and a sense of humor. Copywriting, Proposal Writing, Video Script Writing and Direction, Event Production, Stage Direction, Music Direction.


Freelance Creative Director- New York, NY, March 2020- Present


  • Married original video content, Broadway performers and live camera crew into a cohesive, engaging rooftop hybrid live/virtual wedding experience for audience of 300

  • Led creative for pharmaceutical company’s rebranding activations


Freelance Copywriter- New York, NY, March 2020- Present

  • Produced whitepapers and articles for leading Healthcare SaaS company

  • Wrote whitepapers and articles for technology-enabled Healthcare company

Associate Creative Director- Broadstreet Productions: New York, NY Jan 2019-April 2020

  • Creative Director and Copywriter for both pitches and projects

  • Led Creative, including Copywriting, for 10 New Business Proposals

  • Oversaw Creative Direction for 5 clients, including leading Healthcare companies and Liquor brands

  • Wrote copy for video scripts and produced music for executive-level stakeholders

  • Projects included Pharmaceutical Product Launches, National Sales Meetings, Distributor and Dealer Meetings, Investor Decks, Websites, and Internal Marketing

  • Presented weekly internal creative briefs to company leadership

  • Clients included Pharmaceuticals, Medical Device, Marketing and Consumer

  • Marcom and Stevie Award winner

Creative Director- New York University: New York, NY, August 2015-May 2019

  • Creative Director, Scriptwriter, Stage and Music Director

  • Adjunct Professor

  • Commencement events at Radio City Music Hall, Alumni Awards Ceremonies, President’s Inauguration Dinner, Presidential Farewell Celebration

Administrative Associate- Program in Vocal Performance, NYU: New York, NY, August 2015-July 2017

  • Produced and Directed all internal employee events including faculty parties, NYU-hosted conferences and retirement celebrations

Program Coordinator- Seton Hall University: South Orange, NJ, July 2008-May 2013

  • Directed and wrote curriculum for Music Theatre and Opera studies

  • Taught Private Voice (singing) to 20 students annually



Mark Baltazar

CEO/Managing Partner, Broadstreet Productions



Claudia Tressler

COO/Partner, Broadstreet Productions



Gustave Fleury

Associate Vice President, Events and Stewardship


New York University, Steinhardt School, Master of Music in Vocal Performance, 2008

Ithaca College, Bachelor of Music in Vocal Performance, 2006


Awards:  4 Marcom Awards, 5 Stevie Awards

Additional Skills: Speaker Coaching, Vocal Health Specialist, Advanced Piano

Professional Affiliations: Actors Equity Association, National Association of Teachers of Singing