Resumé

What I've been up to

Dan Lawler

Multi-award winning Creative Director/Copywriter with 10 years of experience across corporate, academic and theatre. With a foundation in the arts, has created experiences spanning industries and verticals including Healthcare, Retail, Consumer, and Higher Learning. 

Compassionate leader. Fun, fresh and friendly collaborator with a let’s-make-a-difference mission. The objective is always to connect hearts and heads to stories. 

Agile creative thinker with easy facility to translate client needs into creative solutions.  Open ears and a sense of humor. Copywriting, Proposal Writing, Video Script Writing and Direction, Event Production, Stage Direction, Music Direction.

EXPERIENCE

Freelance Creative Director- New York, NY, March 2020- Present

 

  • Married original video content, Broadway performers and live camera crew into a cohesive, engaging rooftop hybrid live/virtual wedding experience for audience of 300

  • Led creative for pharmaceutical company’s rebranding activations

 

Freelance Copywriter- New York, NY, March 2020- Present

  • Produced whitepapers and articles for leading Healthcare SaaS company

  • Wrote whitepapers and articles for technology-enabled Healthcare company

Associate Creative Director- Broadstreet Productions: New York, NY Jan 2019-April 2020

  • Creative Director and Copywriter for both pitches and projects

  • Led Creative, including Copywriting, for 10 New Business Proposals

  • Oversaw Creative Direction for 5 clients, including leading Healthcare companies and Liquor brands

  • Wrote copy for video scripts and produced music for executive-level stakeholders

  • Projects included Pharmaceutical Product Launches, National Sales Meetings, Distributor and Dealer Meetings, Investor Decks, Websites, and Internal Marketing

  • Presented weekly internal creative briefs to company leadership

  • Clients included Pharmaceuticals, Medical Device, Marketing and Consumer

  • Marcom and Stevie Award winner

Creative Director- New York University: New York, NY, August 2015-May 2019

  • Creative Director, Scriptwriter, Stage and Music Director

  • Adjunct Professor

  • Commencement events at Radio City Music Hall, Alumni Awards Ceremonies, President’s Inauguration Dinner, Presidential Farewell Celebration

Administrative Associate- Program in Vocal Performance, NYU: New York, NY, August 2015-July 2017

  • Produced and Directed all internal employee events including faculty parties, NYU-hosted conferences and retirement celebrations

Program Coordinator- Seton Hall University: South Orange, NJ, July 2008-May 2013

  • Directed and wrote curriculum for Music Theatre and Opera studies

  • Taught Private Voice (singing) to 20 students annually

REFERENCES

 

Mark Baltazar

CEO/Managing Partner, Broadstreet Productions

mbaltazar@broadstreet.com

 

 

Claudia Tressler

COO/Partner, Broadstreet Productions

ctressler@broadtreet.com

 

 

Gustave Fleury

Associate Vice President, Events and Stewardship

gustave.fleury@nyu.edu

EDUCATION

New York University, Steinhardt School, Master of Music in Vocal Performance, 2008

Ithaca College, Bachelor of Music in Vocal Performance, 2006

 

Awards:  4 Marcom Awards, 5 Stevie Awards

Additional Skills: Speaker Coaching, Vocal Health Specialist, Advanced Piano

Professional Affiliations: Actors Equity Association, National Association of Teachers of Singing